Hello! magazine is like a cup of tea, or a hug from your Mum, or putting on a favourite old scarf- it's not edgy, it's not cool but knowing it's there makes everything better. And now I'm worried because Hello! has caused a rumble in the magazine world with a statement aligning itself with ABC's (Audit Bureau Circulations) "Woman and Lifestyle" category, not "Celebrity" where they were previously placed. This might just be a straightforward repositioning but what if it's Hello! as we know it is beginning to morph into something completely unrecognisable, where there's no room for gushing 20 page spreads of newborn celebrity offspring, forensic examination of Duchess Kate's daily routine or pictures of minor European royals which nobody else bothers to publish? I'm worried.
|Hello! is the place to go for Kate Middleton mania at its most sincere and gushing|
|John Cleese and his new wife play around for the Hello! photographer|
|Mo Farah "relaxes at home" with his new twins|
"The dressing room's hand painted cabinetry comes alive with a series of oil portraits of dapper dogs wearing their Sunday best" in an interview at home with Chopard Co-President Caroline Scheufele
"Zac appeared on the driveway, smiling broadly, holding the reins of a horse with its mane and tail groomed and plaited in the couple's purple and sage-green wedding colours" t the wedding of Olympic silver medalist Zac Purchase
"Sipping on an iced green tea in the garden of a five-star Beverley Hills hotel, Tamara Ecclestone is in reflective mood" interview with Tamara Ecclestone, daughter of billionaire Bernie
"Reclining on a platform nestled in the branches of a beautiful old olive tree, singer and actress Sarah Harding turns her lightly tanned face to the Tuscan sun and gives a contented sigh" interview with Girl's Aloud memeber Sarah Harding.
"The yellow silk Jenny Packham dress she wore on arrival in Calgary is unlikely to make its way into her suitcase, after strong gust of wind at the airport lifted its skirt to reveal the Duchess's long legs, much to the delight of assembled photographers" in an article reporting on how Duchess Kate is getting ready for her next foreign visit.
"Her self-deprecating groom chips in "the something old was me" " at John Cleese's wedding to Jennifer Wade.