|Hello, Rag and Bone audience!|
|Paris-Dakar 2001 (image from www.usautoparts.net)|
|Bedouin styling (image from style.com)|
Even before it began, Rag and Bone in London was something different. Then it got fun and savvy. The screens which had been white with the brand logo flickered to life to show the audience reflections of ourselves. The fact that this made us so much more than observers became clear once the models emerged, dressed in looks seen already in New York. If anyone was moved enough to make any kind of facial expression then everyone would be able to see. There's one look- the green leather skirt you'll see details on below- which really makes me smile, perhaps that came across in the footage beamed onto the screen when the model passed my way.
Presentation over, we were shown out and, ta-da, were facing the Rag and Bone store. I guess if you were lucky enough to have a little LFW time to kill you could have popped straight in and bought something if you'd loved the presentation enough. It would have been fascinating to see how a "See and Buy" system could have worked, like the one Topshop Unique employed. Topshop let customers watching online click, choose the colours and buy looks as soon as they saw them streamed on the website. They'll be delivered to them in eight weeks time. Clever. I'm not sure Kings Road locals can have been mightily impressed to have hoardes of fashion people causing chaos in the square on their quiet Saturday afternoon stroll. But it definitely showed them what Rag and Bone is all about.
|My favourite look- big zips, cracked graffiti paint-ish leather and a massive white shirt, what's not to love?|
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